This is a headline.
Minimum Target of Users Annually
Min Targeted No. Of Users
BND$300 / product (Buyers) X 0.01% from the total population
Kuwait $6,275,487 Georgia $5,594,250 Mongolia $4,604,250
Armenia $4,506,000 Qatar $3,618,725 Bahrain $1,851,857
Timor-Leste $1,750,863 Cyprus $1,287,000 Bhutan $1,159,275
Macau (China)[8] $964,650 Brunei $589,743 Maldives $511,884
TOTAL
BND$32,253,284
Return On Investment (ROI)
15.54%
Business Strategies
1) BUSINESS STRATEGIES
How will you advertise your product?
¡ Media (Newspaper, e-advert & social media)
¡ Exhibition (Local & International)
¡ Electronic Shows
¡ Internet
¡ Marketing and Promotion through event’s organizers
¡ Use models / famous person for more publicities and attractions
Potential customers
¡ Regional & National populations, active and non-active sports enthusiast, people who would buy just to follow the newest trend (Short-term)
¡ International People & athletes, Local and international investors, partners or business people who would want to invest (Long-term)
¡ Big companies example Adidas, Nike or any can become a potential partners and from them the product can be highly upgraded and the market for this product can expand more through their marketing and advertisement.
Environmental concerns
¡ Saves energy (Via solar power & rechargeable batteries)
¡ Recyclable materials
IDENTIFICATION OF MAJOR CUSTOMER
ü Sport or non sport enthusiast who preferred doing outdoors activities
ü Sport Shops
ü Nike / Addidas (partners or Sponsored Brands)
ü Professional Athlets, Runners, Marathoners, joggers, Cyclers, Sprinters and Footballers (for training)
ü People who are actively and currently doing sports around the world and people who are actively joining marathon competitions around the world.
ü Depending on the market, currently shops which specialise on health example fitness centre, sport shops and hypermarket can also sell this product.
An Initial Researched have been conducted by Innovate Product Design in United Kingdom. According to Innovate Product Design, IBIS World reports that US fitness sector continues to record yearly growth of 1% which worth US$25 billion and more than 550,000 people are employed by the US fitness industry alone.
The demand on fitness will also be fuelled by the rising income levels, which will in turn allow fitness industry players to expand. The Global fitness industry will continue to record steady growth as demand for a wide range of fitness solutions grows due to health awareness and government programs to promote healthy living.
According to the researched given, a steady growth in gym openings and revenue increases, the gym and fitness centres industry has expanded strongly over the past decade worldwide, particularly in the five years through 2012 – 2013. The main drive for this are mainly rising disposable income levels, increasing health-consciousness and concern about personal appearance which around the world especially in Brunei Darussalam are currently facing. Gym and health clubs have signed up on estimated 8.7 million gym members across United Kingdom only and about 17% of it are adult populations.
But despite a weak economy and increasing number of people joining gym and health clubs, the number of people feel compelled to carry out regular exercise within the gym and fitness centres, while most of them prefer to do it outdoors or near their workplace or any other places which are more open and refreshing.
Further researched indicates that after the wide range of exposure from the Google Glass, many companies / Organizations are currently focusing on digital wearable product.
Copyright Optic Sport Enterprise
